"Barcode Printer Market Poised to Witness High Growth in Trends by Mobile Friendly Printing Solutions"

 


The barcode printer market comprises label printers and industrial printers capable of printing linear or 2D barcodes on various surfaces like paper, plastic films, fabric among others. Barcode printers enable efficient product identification and tracking in manufacturing, retail & e-commerce, transportation & logistics and healthcare industries.

The global barcode printer market is estimated to be valued at US$ 3,900 Mn in 2024 and is expected to exhibit a CAGR of 8.1% over the forecast period 2023 to 2030.


Key Takeaways

Key players operating in the barcode printer market are Zebra Technologies Corporation, Honeywell International, Inc., Toshiba TEC Corporation, SATO Holdings Corporation, Avery Dennison Corporation, GoDEX International Co., Ltd., Printronix, Inc., TSC Auto Id Technology Co., Ltd., Printek, Inc., Oki Electric Industry Co., Ltd., and Stallion Systems And Solutions Pvt. Ltd. Growing demand for barcode printers from e-commerce and logistics sector coupled with increasing adoption of mobile printers is expected to drive market growth. Further, expansion of barcode printer manufacturing companies in developing regions of Asia Pacific and Latin America is anticipated to provide new growth opportunities over the coming years.

Key players: Zebra Technologies Corporation is the global leader with wide product portfolio catering to all major end-use industries. Honeywell International Inc. is another prominent player focusing on innovative thermal and desktop printers.

Growing demand: Rapid growth of e-commerce and logistics sector is propelling the demand for barcode printers globally. Mobile competent printers are gaining higher traction allowing on-the-go printing.

Global expansion: Leading manufacturers are expanding their presence in developing countries through partnerships and new product launches tailored for local requirements. Regional manufacturers are also augmenting competition through development of cost-effective solutions.

Market key trends

Mobile friendly printing solutions is a key trend being witnessed in the barcode printer market. Manufacturers are focusing on developing compact and portable printers compatible with mobile operating systems. These printers allow on-the-go printing of barcodes for inventory management, order picking, delivery etc. significantly improving workforce productivity. Recent innovation in wireless, battery powered and portable printers is expected to further boost their adoption across warehousing, field service, last mile delivery and retail inventory applications.
Porter's Analysis

Threat of new entrants: While there are no high barriers to entry, established players enjoy economies of scale and brand recognition which deters new entrants.

Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes however switching costs deter frequent changes.

Bargaining power of suppliers: A few key components like printers, scanners etc are sourced from specialist suppliers giving them some power over pricing and supply.

Threat of new substitutes: Product coding technologies like RFID offer a potential threat however barcodes are still more economical for most applications.

Competitive rivalry: The market is competitive with the big players aggressively protecting their market share and enhancing product features.

Geographical regions: North America accounts for the largest share of the Barcode printers market currently valued at over US$ 1,300 Mn led by strong demand from industries like manufacturing, retail, healthcare etc.

Asia Pacific is poised to be the fastest growing regional market for barcode printers projected to grow at a CAGR of around 10% through 2030 owing to industrialization, expanding retail sector and government support for adoption of automated identification technologies in countries like China, India.

 

About Author:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials,  etc

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

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